Fourteen reasons
to go back to the Creek.

Dubai, United Arab Emirates

Before the City Became the Future

Somewhere in Dubai, there's a story about a woman who lent her jewelry to thousands of brides.

Not sold. Lent.

It's a small detail, but a rather wonderful one.

Especially in a city where almost everything seems designed to make you think about what comes next.

Dubai is very good at the future.

The extraordinary buildings. The impossible-looking architecture. The constant feeling that someone, somewhere, is already planning something even bigger.

But there's another city here, and it hasn't entirely disappeared.

You'll find it in old trading streets, beside the Creek, and in the wind towers that once helped people make the summer heat a little more bearable.

In houses whose names tell stories about the people who lived there. In objects found beneath the ground. In traditions that made ordinary life possible long before the skyline became famous.

And the women are part of that story.

Some appear in accounts of family and community life. Others are contemporary artists whose work has changed the way public spaces look and feel.

Their stories don't all belong to the same Dubai.

That's what makes them interesting.

An old piece of jewelry and a work of contemporary art might seem to have very little in common. But both can tell you something about the people who lived here, what they valued, and what they chose to create.

Some of the places you'll visit are centuries old.

Others are unmistakably new.

And sometimes, the most surprising discoveries happen where those two worlds meet.

There are fourteen stories to follow across Dubai.

Not another tour of the biggest, tallest, or most expensive things in the city.

Something a little different.

A chance to notice what was here before, what remains, and what people are making of it now.

Because even a city famous for constantly changing has a memory.

You just need to know where to look.

Choose one.

You don't need to know what happens before you go. You only need somewhere worth walking toward.

Dubai · 14 portals

Portal 01 · BURIED OR WARMED

Perfume House, Al Shindagha Museum

Portal 02 · LENT, NOT SOLD

Traditional Jewellery House, Al Shindagha Museum

Portal 04 · THE NOON RULE

Lane by XVA Art Hotel, Al Fahidi Historical Neighbourhood

Portal 05 · A HOUSE NAMED BY ITS LANE

Women's Museum (Bait Al Banat), Gold Souq, Deira

Portal 06 · THE DIRHAM CROSSING

Bur Dubai abra station, Dubai Creek

Portal 07 · THE CANCELLED ORDER

Al Fahidi Historical Neighbourhood, by the Coffee Museum

Portal 08 · THE HUNDRED THAT CHANGED

Al Fahidi Fort, Al Fahidi Street, Bur Dubai

Portal 09 · A NEW SHAPE FOR THE WIND

Burj Park, Downtown Dubai

Portal 12 · WHO DREW THE FRAME

Dubai Frame, Zabeel Park

Portal 14 · THE STREET BETWEEN THE SHOPS

Jumeirah Archaeological Site, Jumeirah 1

Portal 15 · SMALL RING, VAST PATTERN

Al Wasl Plaza, Expo City Dubai

Portal 16 · ONE WORK FROM FIVE

Union of Artists, Al Hudaiba Park, opposite the Etihad Museum

Portal 17 · THE HOLE IN THE CUBE

The Opus, Al A'amal Street, Business Bay

Portal 19 · ORNAMENT REMEMBERED

Al Safa Art and Design Library, Al Wasl Road

How it works here.

  1. 01 Find Open PORTALS and see the Dubai experiences on the map.
  2. 02 Go Choose one and make your way to the real-world place.
  3. 03 Unlock The location-specific experience opens when you're close enough.
  4. 04 Experience What happens next belongs to the place you actually went to.
  5. 05 Keep Completed portals can become part of your personal journey.

Built for going alone.

JUNO PORTALS is designed primarily for women traveling alone.

That doesn't mean every experience has to be solitary. It means the product starts from a simple reality: sometimes you're already here, the day is yours, and you'd like a reason to go somewhere you might otherwise have passed.

We don't give you an itinerary.
We give you a reason to go.

Before you go.

Read the access note for the portal you choose. Some places are further out than they look on the map, and some are private or working places you only see from outside.

BURIED OR WARMED, LENT, NOT SOLD, A HOUSE NAMED BY ITS LANE, THE DIRHAM CROSSING and WHO DREW THE FRAME need a ticket or paid entry.

THE STREET BETWEEN THE SHOPS, SMALL RING, VAST PATTERN and ORNAMENT REMEMBERED depend on opening hours.

Prices and hours change. Check them on the day.

Curiosity gets you there. Your judgment always comes first.

Questions about PORTALS in Dubai.

How many JUNO PORTALS are there in Dubai?

There are currently fourteen published JUNO PORTALS experiences in Dubai: BURIED OR WARMED, LENT, NOT SOLD, THE NOON RULE, A HOUSE NAMED BY ITS LANE, THE DIRHAM CROSSING, THE CANCELLED ORDER, THE HUNDRED THAT CHANGED, A NEW SHAPE FOR THE WIND, WHO DREW THE FRAME, THE STREET BETWEEN THE SHOPS, SMALL RING, VAST PATTERN, ONE WORK FROM FIVE, THE HOLE IN THE CUBE and ORNAMENT REMEMBERED.

Where are the JUNO PORTALS in Dubai?

Each portal is tied to one real place: BURIED OR WARMED (Perfume House, Al Shindagha Museum), LENT, NOT SOLD (Traditional Jewellery House, Al Shindagha Museum), THE NOON RULE (Lane by XVA Art Hotel, Al Fahidi Historical Neighbourhood), A HOUSE NAMED BY ITS LANE (Women's Museum (Bait Al Banat), Gold Souq, Deira), THE DIRHAM CROSSING (Bur Dubai abra station, Dubai Creek), THE CANCELLED ORDER (Al Fahidi Historical Neighbourhood, by the Coffee Museum), THE HUNDRED THAT CHANGED (Al Fahidi Fort, Al Fahidi Street, Bur Dubai), A NEW SHAPE FOR THE WIND (Burj Park, Downtown Dubai), WHO DREW THE FRAME (Dubai Frame, Zabeel Park), THE STREET BETWEEN THE SHOPS (Jumeirah Archaeological Site, Jumeirah 1), SMALL RING, VAST PATTERN (Al Wasl Plaza, Expo City Dubai), ONE WORK FROM FIVE (Union of Artists, Al Hudaiba Park, opposite the Etihad Museum), THE HOLE IN THE CUBE (The Opus, Al A'amal Street, Business Bay) and ORNAMENT REMEMBERED (Al Safa Art and Design Library, Al Wasl Road).

How do JUNO PORTALS unlock in Dubai?

Open the PORTALS map, choose a portal and go to its real-world location. You can see the portal on the map before you arrive. The experience itself unlocks only when you are close enough to the place.

Do any JUNO PORTALS in Dubai need a ticket or have opening hours?

Yes. BURIED OR WARMED, LENT, NOT SOLD, A HOUSE NAMED BY ITS LANE, THE DIRHAM CROSSING and WHO DREW THE FRAME need a ticket or paid entry. THE STREET BETWEEN THE SHOPS, SMALL RING, VAST PATTERN and ORNAMENT REMEMBERED depend on opening hours. The other portals are at free, public places. Check current prices and hours before you go.

Pick one.
Then go there.

You don't need to know what's inside.

That's the point.